10 Million Users

The 10 Million User Economy

Imagine an ecosystem containing ten million active participants.

The number itself is impressive.

The implications are more interesting.

Millions of consumers would be receiving and using transferable discount rights.

Merchants would be distributing incentives through a common infrastructure.

Reward programmes would be interoperating rather than operating in isolation.

Builders would be creating applications, integrations and services on top of the network.

The ecosystem would begin exhibiting powerful network effects.

Every additional participant would increase utility for existing participants.

Every additional merchant would increase acceptance opportunities.

Every additional programme would increase distribution.

The network would become increasingly self-reinforcing.

At this scale, the ecosystem would no longer be viewed as an experiment.

It would be viewed as infrastructure.