Vow.Market
Use v$® Anywhere. Redeem Discounts Everywhere.
Vow.Market demonstrates how voucher units can express proposed discounts in commerce. A holder may present a unit and a merchant may choose to accept it; the parties form their own contract and agree the discount. The units and infrastructure express the rights and record the agreed outcome, rather than creating an obligation on any third party. “Use v$ Anywhere” does not promise universal acceptance.
If the merchant chooses to accept and the parties agree, the voucher units measure the discount applied to the purchase.
More importantly, Vow.Market is not intended to be a marketplace in its own right — it is a reference implementation demonstrating how easily merchants can integrate voucher currencies into their own websites, applications and payment flows.
Three Ways to Redeem v$
The VOW® ecosystem supports multiple redemption methods depending on the merchant's preferred infrastructure.
Layer 1
Ethereum
Merchants can accept ERC-20 based voucher currencies directly on Ethereum.
If the merchant chooses to accept and the parties agree, the voucher units measure the discount applied to the purchase.
Ideal for merchants already operating within the Ethereum ecosystem.
Layer 1
Binance Smart Chain
For merchants seeking lower transaction costs and faster confirmations, voucher currencies can also operate on Binance Smart Chain.
The customer experience remains identical while benefiting from significantly lower network fees.
Layer 2
Voucher Ledger®
For mainstream commerce, voucher currencies can also operate entirely on the Voucher Ledger through Single.id.
In this model, no blockchain interaction is required at the point of sale.
If the merchant chooses to accept and the parties agree, the voucher units measure the discount applied to the purchase.
The Voucher Ledger provides:
- instant voucher transfers
- near-zero transaction costs
- enterprise scalability
- familiar payment experiences
- compatibility with existing merchant systems
This enables traditional retailers to integrate voucher currencies without requiring customers to manage blockchain wallets or pay network fees.
Demonstrating Merchant Integration
Vow.Market has been built to show how straightforward voucher currency integration can be.
A merchant integrating voucher currencies typically needs only to:
- retrieve the customer's available voucher balance
- allow the customer to propose a discount for the merchant to accept or decline
- validate the voucher transaction
- apply only the discount agreed between the parties
- complete the payment using any remaining balance through existing payment methods
The integration is intentionally simple, allowing voucher currencies to complement existing payment infrastructure rather than replace it.
Real Products. Real Discounts.
The catalogue includes more than 75,000 consumer products across numerous categories, demonstrating that voucher currencies are not limited to digital assets or specialist merchants.
Any product capable of being sold online can also support voucher-based discounts.
If the merchant chooses to accept and the parties agree, the voucher units measure the discount applied to the purchase.
Built for Every Merchant
Vow.Market demonstrates a universal integration model suitable for:
- e-commerce websites
- mobile applications
- marketplaces
- payment gateways
- card-linked commerce
- loyalty programmes
- voucher providers
- retailers
- travel providers
- digital services
Voucher currencies provide a means to express proposed discounts that merchants may choose to accept, rather than replacing existing payment methods.
A Reference Implementation
Vow.Market exists to demonstrate what is possible.
It provides developers, merchants and partners with a working example of how voucher currencies can be integrated into online commerce using either public blockchains or the Voucher Ledger.
Whether operating on Ethereum, Binance Smart Chain or entirely through Single.id and the Voucher Ledger, the customer experience remains the same:
If the merchant chooses to accept and the parties agree, the voucher units measure the discount applied to the purchase.